Why Wet Shaving?

In the age of electric razors men still prefer to wet their face, lather up and put a razor to their skin. Why? We think the reason is as simple as it is obvious:

Men prefer excellence

Yes, there are men who use an electric razor and are happy with that. And then, there is the other kind: The man who has discovered that there is a method that is so perfect, so functional, that it needs no improvement.

“I have the simplest of tastes. The best is always good enough.” Oscar Wilde

 

Jorunn