A PERSONAL NOTE FORM JORUNN, OUR FOUNDER
Scent is the reason why I get up in the morning. First, the smell of coffee. Then, opening the door, walking out, coffee cup in hand, stepping up on the rocks next to our house, feeling the hard rock under my bare feet (season permitting, otherwise in woollies and wellies) and the bog myrtle bushes brushing my legs, breathing. Breathing, listening to the waves, sniffing the air. Is the mountain ash blooming yet? Or is the salty air mingled with last year’s dry straws still? Is there a storm approaching?
Any change in the weather, a change in the seasons brings new fragrance inspiration: The salty sea blended with the trusty evergreens – tempered in spring by the sweet blossoming mountain ash, or wild honeysuckle in summer, heather in autumn, or by the icy, almost metallic smell of a hailstorm approaching in winter. Inspiration is never far away, and I am always in the process of experimenting with unique combinations of contemporary fragrances, or bespoke scents for select customers.
This is what I love; creating scents, translating moods into scents, forging pictures for the mind through the olfactory sense. And this is why I am jokingly referring to myself as the “Fragrance-smith”.